We are a streetwear and lifestyle brand rooted in ritual, rebellion, and self-expression. The brand exists for those who feel outside the ordinary — the other kind — blending skate, tattoo, and underground culture with themes of nature, technology, and dark romantic philosophy.

OTHERKIND SupPLY.CO

Our products include premium apparel and accessories designed to feel symbolic, worn like armor or talismans. Each collection tells a story of desire, power, freedom, and consequence, encouraging wearers to embrace confidence, individuality, and controlled chaos.

OTHERKIND targets a global audience of creatives, skaters, musicians, and outsiders who value meaning as much as aesthetics. The brand will operate primarily online through direct-to-consumer sales, supported by limited drops to maintain exclusivity and demand.

Marketing will focus on visual storytelling, short poetic messaging, and community-driven content across social platforms, pop-ups, and collaborations with artists and subcultures. Over time, OTHERKIND aims to grow into a recognized cultural symbol — not just clothing, but a shared identity for those who refuse to blend in.

MEET THE TEAM

Rhys O'Shea

Rhys O'Shea is an artist, tattooer, entrepreneur, and co-founder of OTHERKIND. As the owner and operator of Tribal Scars Body Piercing & Tattoo Studio, Rhys has spent years building a reputation around creativity, craftsmanship, and authentic self-expression.

Working at the intersection of art and identity, he has dedicated his career to helping people tell their stories through tattoos and body modification. That same passion carries into OTHERKIND, where his perspective is shaped by tattoo culture, underground communities, and a deep appreciation for individuality.

Rather than following trends, Rhys is driven by authenticity and the belief that what we wear should reflect who we are. His influence within OTHERKIND comes from a lifetime immersed in art, alternative culture, and the freedom to create without compromise.

While continuing to lead Tribal Scars, Rhys helps shape the vision of OTHERKIND through creative collaboration and a shared commitment to building something meaningful. For him, OTHERKIND is more than a clothing brand—it's a symbol for those who have always walked their own path and never felt the need to fit in.

KALEB HOWARD

Kaleb Howard is the other co-founder and creative force behind OTHERKIND. Raised within skate culture, he developed an early appreciation for individuality, creativity, and the communities that exist beyond the mainstream. Those influences continue to shape his approach to both design and life.

Alongside his work with OTHERKIND, Kaleb is an electronic music producer whose sound draws inspiration from underground bass music, atmosphere, and emotion. Whether through music or clothing, his focus has always been the same: creating experiences that resonate with people on a deeper level.

Kaleb believes that style is power—not as a symbol of status, but as a form of self-expression. The way we present ourselves can communicate who we are, what we stand for, and how we move through the world. That philosophy sits at the core of OTHERKIND.

Drawing influence from skateboarding, bass music, Hip-hop culture, technology, and art, Kaleb co-created OTHERKIND as more than a clothing brand. It is a platform for outsiders, creatives, and free thinkers—a reminder that there is strength in being different, and that some people were never meant to fit the mould.

Shop Now

Newsletter

Be the first to know about our new collection
launches, special offers & other updates.